Developed toward the latter half of 19th century, promotional posters began to appear for the now huge network of railways supporting Britain’s rapidly developing tourism industry. Whilst the earliest posters were laden with information and light on artwork, the shift to marketing holidays meant that art was needed to sell the image of glorious sun-soaked beaches and countryside. It is for these reasons that the highly distinctive nature of the posters emerged in the relative affluence of the 1920s. This “golden age” of the railway poster was marked by the adoption of Art Deco style. Similarly it was in this period that the big four railway companies; LNER, GWR, Southern Railway and LMS, all developed their own distinct styles, with in house artists giving each network discernible features. Yet despite differences all posters retained a marked design quality mixed with a British sense of humour.